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Jesse M D'Ambra, M.S.

MARKETING SYSTEMS DIRECTOR

Phone

914.295.0082

Email

contact@jdambra.com

Location

Carmel, NY

Marketing Systems Strategist

GenAI & LLM Integration

Designing performance-driven growth systems enhanced by generative AI, structured prompt engineering, and intelligent workflow automation.

Selective consulting & AI integration advisory.

PROFESSIONAL BACKGROUND

EXPERIENCE

Marketing Manager & PM

PEDIFIX MEDICAL

Led marketing strategy for a multi-brand global healthcare company, architecting integrated growth systems across consumer, professional, and retail channels. Streamlined digital execution and marketplace expansion through structured performance frameworks, cross-functional alignment, and the integration of LLM-based prompt engineering workflows to accelerate content development and strategic decision support.

Marketing Director

SANDS POINT INDUSTRIES

Directed omnichannel digital marketing for a leading archival art and photo supplier. Built and launched e-commerce platforms, managed marketplace strategy, and developed lifecycle frameworks that elevated customer engagement and retention.

Digital Marketing Consultant

D'AMBRA DIGITAL

Advised e-commerce brands, startups, and SMBs on performance marketing, marketplace growth, and digital strategy. Partnered with clients across diverse industries to enhance brand visibility, streamline funnels, and scale online revenue.

Ecommerce Marketing Manager & Consultant

HAPPY KIDS PRODUCTIONS

Spearheaded marketing and customer acquisition strategy for a children’s media company, advancing growth across digital downloads, print publishing, and audio formats. Championed the rollout of a digital upload system and shaped the go-to-market planning for a new book product line, expanding the brand’s reach and customer engagement.

Sales & Marketing Manager

MATTHEWS & RYAN MUSICAL PRODUCTS

Managed marketing and sales operations for a premier B2B/B2C musical instrument manufacturer, driving engagement with 2,000+ U.S. and Canadian retailers, including Guitar Center, Sam Ash, and Sweetwater. Engineered international expansion into seven markets, scaling brand visibility and revenue across North America, Europe, and Asia.

EDUCATION

Master of Science M.S.

Digital Strategy & Design

MERCY UNIVERSITY

Courses: Database Management & Systems, E-Business Strategy, E-Commerce Marketing, Information Architecture, Internet Technologies, Managing Internet Business Systems, Managing Marketing Channels, Marketing Systems, Project Management, Strategic Database Marketing, Strategic Management, Supply Chain Management, System & Information Concepts in Organizations, Website UX Design & Usability, Website Management

Bachelor of Science B.S.

Behavioral Psychology

EMPIRE STATE UNIVERSITY

This undergraduate degree program has helped me immensely in understanding consumer behavior.

Continuing Education

Prompt Engineering, Artificial Intelligence & Business Strategy, Intro to Artificial Intelligence, Ethics in the Age of Generative AI, Generative AI & Online Search, What is Generative AI, Database Management, Leveraging AI for Project Management, Marketing Systems, E-Business Strategy, E-Commerce Marketing, Big Data & Marketing, Computer Networks, Cybersecurity, R, Predictive Analytics & Info Technology, Foundations of Business Strategy, Big Data for Better Performance, Strategic Management, Management for a Competitive Edge, AWS Fundamentals, Amazon Advertising, Python, Quantitative Skills for Business, UX/UI Design, and many others.

HARD SKILLS

SKILLS

Data Tools - G-Workspace & MS Office

Prompt Engineering & Context Layering

Brand Strategy & Positioning Systems

Data-Driven Decision Frameworks

Market & Competitive Intelligence

Strategic Systems Architecture

Performance Campaign Frameworks

Data Architecture & Integration

Visual Systems (Canva, Photoshop)

MarTech Stack Implementation

Workflow & Cross-Functional Systems

AI-Augmented Automation

Workflow Prioritization

Strategic Communication

Adaptive Problem‑Solving

Cross‑Team Leadership

Strategic Analysis

Proactive Initiative

SOFT SKILLS

EXPERTISE

DIRECTOR

Defined and implemented structured digital systems, including website capabilities, marketing workflows, mobile commerce solutions, and technology integration. Demonstrated leadership in aligning cross-functional teams and driving scalable operational frameworks.

MARKETER

Designed and executed integrated growth systems to expand web businesses across regional and international markets. Leveraged performance-driven channels, automation workflows, and structured digital programs to drive measurable revenue growth.

MANAGER

Recruited, trained, and led cross-functional teams to implement structured growth systems. Oversaw strategic planning and business development initiatives to maximize revenue and scalability. Managed major accounts and negotiations with a focus on building long-term client and business partnerships.

INNOVATOR

Identified and leveraged technology solutions, customer insights, and industry trends to optimize offline, e-commerce, and mobile systems. Continuously evaluated emerging practices and technologies, assessing their potential impact on business operations and growth scalability.

ABOUT ME

I am a career marketer specializing in helping e-commerce & service businesses grow their customer base and increase profitability by designing and implementing their entire digital marketing roadmap. I have over 20 years of experience in marketing, advertising, business development, and sales management. In 2004, I launched D'Ambra Consulting, a results-driven online marketing website that collaborates with business, marketing, paid search, web development, SEO, and sales experts to develop online marketing campaigns around actionable insight. During my extensive career, I have cultivated and deployed skill sets within the following areas:

Marketing & Brand Development
Direct all areas of online marketing with a proven ability to drive operational initiatives that propel revenue growth, expand market share, and increase competitive advantage. Able to define the overall requirement and resources necessary to effectively support the corporate e-commerce strategy. Serve as a principal brand architect providing integrated and consistent brand strategies and framework to drive website traffic growth and advertising revenue.

Strategy
Define appropriate and sustainable competitive positioning strategy and leverage competitive business intelligence. Monitor competitor product efforts, website changes, and industry trends to take preemptive and responsive actions. Keep abreast of industry practices, issues, market trends, and new e-commerce technologies, assessing their potential impact on business. Sophisticated understanding of the operational and customer experience implications across all segments.

Design & Development
Direct and manage all website operations, and drive implementation of new features and functions to maintain and support existing functionality. Expert advisor on UX/UI customer experience, including website design & aesthetics, content, navigation, information architecture, performance standards, functionality, and usability to positively impact e-commerce efforts. Experience with website integration from third-party service providers in search, analytics, and content management. Identify and implement site improvements, with a focus on best-of-breed user experience measured by key website metrics and financial results. Knowledge of web design principles and HTML.

Project Management
Facilitated new e-commerce website development projects through concept, testing, and implementation phases. Helped in the launch of new mobile-ready websites. Optimize the effectiveness, usability, and design of the mobile experience to expand company reach, driving conversion to sales, and expanding customer loyalty.

Data Analysis
Ability to analyze click-stream and web analytics data for actionable recommendations regarding campaign direction, purchasing, and pricing decisions. Utilize behavioral targeting and market analysis to optimize site performance, increase traffic, objectives, and ROI. Firm understanding of databases, database technology, and data mining.

CONTACT